Author: Lois KELLY Publisher: AMACOM ISBN: 0814429904 Category : Business & Economics Languages : en Pages : 241
Book Description
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.
Author: Lois KELLY Publisher: AMACOM ISBN: 0814429904 Category : Business & Economics Languages : en Pages : 241
Book Description
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.
Author: Lisa Jean Moore Publisher: NYU Press ISBN: 0814763065 Category : Nature Languages : en Pages : 251
Book Description
- "A fascinating reminder of the interconnections between humans and animals... In this intrepid and lively tour of beedom, nature is cultural." - Gary Alan Fine, author of Sticky Reputations "A unique, important, and fascinating addition to the literature." - Clinton Sanders, author of Regarding Animals
Author: David Bailey Publisher: Routledge ISBN: 131797901X Category : Business & Economics Languages : en Pages : 195
Book Description
After years of official disrepute, industrial policy (IP) is back in vogue at regional, national and international levels driven by concerns over competitiveness, globalisation, de-industrialisation, unemployment and the comparatively slow growth of the EU economy especially in this post-recession phase. At the same time, IP has been seen as a catalyst for designing economic recovery strategies at regional, national and international levels, as well as being a concerted strategy to develop new ‘clean-tech’ industries to tackle environmental challenges. If anything, the recent global recession and credit crunch have highlighted the fragility of some states’ and localities’ economic development paths and the unbalanced nature of their economies, in terms of an over-reliance on sectors such as retail, financial services, and construction, to the detriment of manufacturing. This also suggests an accompanying need for greater economic diversity so as to avoid over-dependencies on certain sectors, and a better balance of ownerships forms. But what should be the shape of IP in the wake of the crisis and how can IP rebalance economies, help support sustainable development and catalyse new technologies and innovations whilst learning lessons from past experience and debate? This edited volume examines these questions through a wide range of diverse contributions from expert international authors. This book was originally published as a special issue of Policy Studies.
Author: Jonathan Schneider Publisher: O'Reilly Media ISBN: 149207389X Category : Computers Languages : en Pages : 317
Book Description
In a microservices architecture, the whole is indeed greater than the sum of its parts. But in practice, individual microservices can inadvertently impact others and alter the end user experience. Effective microservices architectures require standardization on an organizational level with the help of a platform engineering team. This practical book provides a series of progressive steps that platform engineers can apply technically and organizationally to achieve highly resilient Java applications. Author Jonathan Schneider covers many effective SRE practices from companies leading the way in microservices adoption. You’ll examine several patterns discovered through much trial and error in recent years, complete with Java code examples. Chapters are organized according to specific patterns, including: Application metrics: Monitoring for availability with Micrometer Debugging with observability: Logging and distributed tracing; failure injection testing Charting and alerting: Building effective charts; KPIs for Java microservices Safe multicloud delivery: Spinnaker, deployment strategies, and automated canary analysis Source code observability: Dependency management, API utilization, and end-to-end asset inventory Traffic management: Concurrency of systems; platform, gateway, and client-side load balancing
Author: Nawal K. Taneja Publisher: Ashgate Publishing, Ltd. ISBN: 9780754675792 Category : Transportation Languages : en Pages : 316
Book Description
Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world.
Author: Yi Liu Publisher: Springer Nature ISBN: 981154297X Category : Social Science Languages : en Pages : 222
Book Description
This book examines industrial upgrading in China’s Pearl River Delta (PRD), with a specific focus on how strategic coupling impacts industrial upgrading from the perspective of relational economic geography. It shows that firms in the PRD have been struggling after serving as low-tier suppliers and subcontractors for transnational corporations for two decades, since the 1980s opening reform in China. Indigenous innovation and direct state support have fostered the success of a few firms, but not the majority. In response, many local firms are now taking advantage of the opportunities to be found in global production networks, which link the PRD with the global economy. This book elaborates on how these opportunities are embedded and identified in global production networks with regard to different types of strategic coupling. It not only renews the theory of strategic coupling in economic geography, but also demonstrates potential strategies that latecomer firms can pursue, and which can have major implications for many developing countries and regions.
Author: Sam Ock Park Publisher: Routledge ISBN: 1317808541 Category : Business & Economics Languages : en Pages : 321
Book Description
This book addresses how economic spaces dynamically change within the context of the global knowledge-based economy. Specifically, it centers the discussion on integrated views of understanding and conceptualizing dynamic changes of global economy under the global megatrends of globalization, knowledge-based economy, information society, service world, climate change, and population aging. Focusing on East Asia, especially on Korea, it deals with case studies regarding the processes and patterns of these global dynamics, looking at economic spaces of various spatial scales and types of economic actors. This book develops a theoretical model for understanding and analysing the dynamics of economic spaces that are being reshaped within the larger global economy. It also emphasizes the analysis of empirical studies at the level of firm, region, and state by considering an evolutionary perspective over time. In developing its theoretical framework, this book examines regional resilience, intangible assets, service innovation, path dependence, and other notions related to the evolution of economic spaces, and incorporates these elements into real-world case studies. The integrated theoretical framework examined here contributes a new perspective on spatial disparities in the global economy. An integral model of service innovation; the integration of path dependence and regional resilience; the interaction between firm and region for the accumulation of intangible assets; and the roles of governments and global firms: these are all essential to understanding the dynamics of economic spaces in East Asia. The theoretical model and case studies in this book suggest policy implications for developing countries, especially in the Asian and African regions, with regard to regional development and innovation policies.
Author: United States. Congress. Senate. Select Committee on Secret Military Assistance to Iran and the Nicaraguan Opposition Publisher: ISBN: Category : Iran-Contra Affair, 1985-1990 Languages : en Pages : 1576
Author: Lois KELLY
Author: Lois KELLY
Author: Lisa Jean Moore
Author: David Bailey
Author: Jonathan Schneider
Author: Nawal K. Taneja
Author: 
Author: Yi Liu
Author: Stephen J. Garber
Author: Sam Ock Park
Author: United States. Congress. Senate. Select Committee on Secret Military Assistance to Iran and the Nicaraguan Opposition