Author:
Publisher: Business Science Reference
ISBN: 9781466683556
Category : Internet marketing
Languages : en
Pages : 0

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Author: Hajli, Nick
Publisher: IGI Global
ISBN: 1466683546
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Author: Ekhlassi, Amir
Publisher: IGI Global
ISBN: 1522551441
Category : Business & Economics
Languages : en
Pages : 189

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Book Description
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Author: Khanlari, Amir
Publisher: IGI Global
ISBN: 1466685875
Category : Business & Economics
Languages : en
Pages : 333

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Book Description
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Category : Computers
Languages : en
Pages : 1572

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Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author: Tyagi, Pankaj Kumar
Publisher: IGI Global
ISBN: 1668467348
Category : Business & Economics
Languages : en
Pages : 348

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Book Description
With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
ISBN: 1466681268
Category : Business & Economics
Languages : en
Pages : 509

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Book Description
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Author: Burkhalter, Janée N.
Publisher: IGI Global
ISBN: 1466684097
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Author: Goel, Alok Kumar
Publisher: IGI Global
ISBN: 1466696087
Category : Business & Economics
Languages : en
Pages : 421

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Author: Di Virgilio, Francesca
Publisher: IGI Global
ISBN: 1522528989
Category : Computers
Languages : en
Pages : 384

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Book Description
In the digital age, numerous technological tools are available to enhance business processes. When used effectively, knowledge sharing and organizational success are significantly increased. Social Media for Knowledge Management Applications in Modern Organizations is a pivotal reference source for the latest research findings on the role of social media, information technology, and knowledge management in business today. Featuring extensive coverage on relevant areas such as digital business, resource management, and consumer behavior, this publication is an ideal resource for managers, corporate trainers, researchers, academics, and students interested in emerging perspectives on social media for knowledge management applications.