Author: Chris Stiehl Publisher: Academic Learning Company LLC ISBN: 9780832950162 Category : Business & Economics Languages : en Pages : 300
Book Description
Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
Author: Chris Stiehl Publisher: Academic Learning Company LLC ISBN: 9780832950162 Category : Business & Economics Languages : en Pages : 300
Book Description
Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
Author: Barry Meier Publisher: Hachette UK ISBN: 1529356172 Category : True Crime Languages : en Pages : 133
Book Description
NOW A MAJOR NETFLIX SERIES STARRING UZO ADUBA AND MATTHEW BRODERICK 'This is the book that started it all. Barry Meier is a heroic reporter and Pain Killer is a muckraking classic' Patrick Radden Keefe, author of Empire of Pain Every catastrophe has a beginning. For the opioid crisis in America, the seed was a drug called OxyContin. First hailed as a miracle drug for severe pain in the early 1990s, OxyContin went on to ignite a plague of addiction and death across America, fuelled by the aggressive marketing of its maker, Purdue Pharma and the billionaire Sackler brothers who owned the company. Investigative journalist Barry Meier was the first to write about the elusive Sackler family, their role in this catastrophic epidemic and the army of local doctors, law enforcement and worried parents that tried to bring them down.
Author: Brendan Canavan Publisher: Routledge ISBN: 1000318400 Category : Business & Economics Languages : en Pages : 217
Book Description
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Author: Christopher Hoolihan Publisher: University Rochester Press ISBN: 9781580462846 Category : Medical Languages : en Pages : 784
Book Description
This is a catalogue of the Edward C. Atwater Collection of rare books dealing with 'popular medicine' in early America which is housed at the University of Rochester Medical School library. The books described in the catalogue were written by physicians and other professionals to provide information for the non-medical audience. The books taught human anatomy, hygiene, temperance and diet, how to maintain health, and how to cope with illness especially when no professional help was available. The books promoted a healthy lifestyle for the readers, giving guidance on everything from physical fitness and recreation to the special health needs of women. The collection consists of works dealing with reproduction (from birth control to delivering and caring for a baby), venereal disease, home-nursing, epidemics, and the need for public sex education.
Author: Publisher: ScholarlyEditions ISBN: 1490107517 Category : Business & Economics Languages : en Pages : 214
Book Description
Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Author: Geoffrey Lancaster Publisher: Routledge ISBN: 1351709070 Category : Business & Economics Languages : en Pages : 784
Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author: Keith Wailoo Publisher: JHU Press ISBN: 1421413655 Category : History Languages : en Pages : 295
Book Description
Keith Wailoo examines how pain and compassionate relief define a line between society's liberal trends and conservative tendencies. Tracing the development of pain theories in politics, medicine, and law, and legislative and social quarrels over the morality and economics of relief, Wailoo points to a tension at the heart of the conservative-liberal divide. Beginning with the advent of a pain relief economy after World War II in response to concerns about recovering soldiers, Wailoo explores the 1960s rise of an expansive liberal pain standard, along with the emerging conviction that subjective pain was real, disabling, and compensable. These concepts were attacked during the Reagan era of the 1980s, when a conservative political backlash led to decreasing disability aid and the growing role of the courts as arbiters in the politicized struggle to define pain. Wailoo identifies how new fronts in pain politics opened in the 1990s in states like Oregon and Michigan, where advocates for death with dignity insisted that end-of-life pain warranted full relief. In the 2006 arrest of conservative talk show host Rush Limbaugh, Wailoo finds a cautionary tale about deregulation, which spawned an unmanageable market in pain relief products as well as gaps between the overmedicated and the undertreated. Today's debates over who is in pain, who feels another's pain, and what relief is deserved form new chapters in the ongoing story of liberal relief and conservative care. People in chronic pain have always sought relief—and have always been judged—but who decides whether someone is truly in pain? The story of pain is more than political rhetoric; it is a story of ailing bodies, broken lives, illness, and disability that has vexed government agencies and politicians from World War II to the present.
Author: Thomas O. McGarity Publisher: Yale University Press ISBN: 0300152205 Category : Political Science Languages : en Pages : 368
Book Description
Most people are unaware of a quiet war that has been raging in the courts, federal regulatory agencies, and Congress, a war over federal agency preemption of state common law claims. This text offers scholars and policymakers a full analysis of the legal and policy issues under debate.
Author: Anonymous Publisher: Simon and Schuster ISBN: 1616495154 Category : Self-Help Languages : en Pages : 40
Book Description
Learn the basic facts behind the dangers of prescription painkiller abuse, including the history of opiates, their medical use, signs of addiction and dependence, addiction treatment options, prevention tools for parents, and much more.With prescription painkiller abuse affecting nearly every corner of society, what are the basic facts we need to know about these seemingly safe and legal medications? In this Get Smart Quick Guide, expert resources and information come together in an engaging and accessible e-book short. Topics include:What prescription painkillers are and where the entire class of opiates comes fromThe history of their use and abuseChanging cultural, social, and legal factorsDefinitions of normal use, abuse, and dependence, with information on prevention and advice for parentsHow the drugs work, including their health effects and what makes them so addictiveIntervention and effective treatment methodsRelapse prevention tools for recovering dependents and addicts
Author: Chris Stiehl
Author: Chris Stiehl
Author: Barry Meier
Author: Brendan Canavan
Author: Christopher Hoolihan
Author: 
Author: Geoffrey Lancaster
Author: Keith Wailoo
Author: Ransford Tetteh
Author: Thomas O. McGarity
Author: Anonymous