Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471434264 Category : Business & Economics Languages : en Pages : 252
Book Description
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471434264 Category : Business & Economics Languages : en Pages : 252
Book Description
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author: Josh B. Dolin Publisher: Josh Dolin ISBN: 0962433381 Category : Business & Economics Languages : en Pages : 156
Book Description
Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
Author: Joseph H. Boyett Publisher: John Wiley & Sons ISBN: 0471436860 Category : Business & Economics Languages : en Pages : 388
Book Description
What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet: Paul Allen, cofounder, Microsoft Corporation J. Walter Anderson, cofounder, White Castle Mary Kay Ash, founder, Mary Kay Cosmetics Jeff Bezos, founder, Amazon.com Richard Branson, founder, the Virgin Group Charles Brewer, founder, Mindspring.com Warren Buffett, owner, Berkshire Hathaway Ben Cohen, cofounder, Ben & Jerry's Ice Cream Michael Dell, founder, Dell Computers Debbi Fields, founder, Mrs. Fields Cookies, Inc. Bill Gates, cofounder, Microsoft Corporation Earl Graves, founder, Black Enterprise Steve Jobs, cofounder, Apple Computer, Inc. Herb Kelleher, founder, Southwest Airlines Phil Knight, cofounder, Nike Corporation Ray Kroc, founder, McDonald's Corporation Edwin Land, founder, Polaroid Corporation Charles Lazarus, founder, Toys "R" Us Bill Lear, founder, Lear Jet Corporation Tom Monaghan, founder, Domino's Pizza Akio Morita, cofounder, Sony Corporation Fred Smith, founder, Federal Express Thomas Stemberg, cofounder, Staples, Inc. Dave Thomas, founder, Wendy's International, Inc. Jay Van Andel, cofounder, Amway Corporation Sam Walton, founder, Wal-Mart Stores, Inc.
Author: Gerardo R. Ungson Publisher: Routledge ISBN: 1317469739 Category : Business & Economics Languages : en Pages : 624
Book Description
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.
Author: Chris Murray Publisher: Atlantic Books Ltd ISBN: 1786490056 Category : Business & Economics Languages : en Pages : 356
Book Description
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Author: Carol Kennedy Publisher: Random House Business Books ISBN: Category : Executives Languages : en Pages : 372
Book Description
A guide to the ideas of leading management thinkers, this text discusses the lives and work of more than 55 gurus, along with penetrating analysis of their ideas and influence on management.
Author: Ryan Murphy Publisher: ISBN: 9781461091158 Category : Languages : en Pages : 78
Book Description
This book is the accumulation of over 4 years of my trial and error with online marketing.It is not an instruction manual, it is a guide, a manual in the loose sense of something to help you make educated choices, rather than babysitting you through them all.Nothing can give you all the answers, online marketing is too big a subject.What I can do is help you get through the initial learning process, and without making the mistakes I made.Yes, I do want to make money from you. I will not say the same stupid thing the online marketing gurus say, that I don't need your money and I'm only charging to make sure you are serious because the knowledge is so powerful I can't just give it away.BS, I know stuff you want to know, I've made mistakes and lived and learned and you want to keep from making those mistakes. I wrote and am selling this book to help you while making money.I may not have as good a sales pitch as those guys, but I am honest. I will always shoot straight with you, and not blow sunshine up your backside to make you feel good.You want to make money online? You want to change your life? You're gonna have to work for it and no guru can tell you anything that makes any of it easier.You want to know how they do things? Easy, the same way anyone with an expanding business does it. They worked hard to get their first few sites making money, then hired people to help them do more. That is the only secret the gurus have. Employees and outsourcing.So if you want to know how to start a website, how to start for free, how to start your own online business. How to do better with what you are already working on even.If those topic interest you, then buy my book. It's got all the essential knowledge you need, and it's a damn site cheaper than the guru guys that will sale you a bunch of fluffed out books covering each major topic separately. Probably for more than you will pay for this one alone.Here are the chapters:1. Forward2. Prepare thyself3. Prepare thyself 24. Why me and not some online money guru?5. Free vs Hosted6. Site Solutions7. Dealing with money online8. Affiliate or your own products?9. Coming up with a product10. Topics (aka, what are you going to do the site about)11. The 3 types of sites12. Keyword Research13. My Free Method14. Getting Hosting15. Getting ready for your first site16. Domain Name17. Installing Wordpress18. Wordpress Plug-ins19. Source of content20. Posts vs Pages21. Making Money22. Setting up an e-commerce site23. Social sites24. Backlinks25. The Hats26. Writing27. Building Traffic through content writing28. Demographics29. Sales psychology30. Planning31. Misc32. ExitThe only thing left is for you to ask yourself if you really want to change your life and get a future, or not?That's your choice. Make the right one for yourself and your loved ones.
Author: Joseph H. Boyett
Author: Joseph H. Boyett
Author: Rachael Watt
Author: Josh B. Dolin
Author: Joseph H. Boyett
Author: David Kidder
Author: Gerardo R. Ungson
Author: Chris Murray
Author: Joseph H. Boyett
Author: Carol Kennedy
Author: Ryan Murphy