Author: Chris Murray
Publisher: Atlantic Books Ltd
ISBN: 1786490056
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. The featured books include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before you Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

Author: Joseph H. Boyett
Publisher: John Wiley & Sons
ISBN: 0471434264
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.

Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 75

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Book Description
This guide will change the way you look at marketing and traffic generation and provide some much needed truth to the chaos and information overload I bet you are going through on how to market and succeed online. Here is what you will discover in this guide: How you are being lied to by the majority of the gurus in most niches, especially the “free traffic and internet marketing niches” The top traffic bs scams you need to avoid or you will find it hard to make money How to break free from the lies and information overload Learn exactly how to make your business work online How to generate / find real traffic nodes that convert to sales If you focus on these things you can be earning money in literally in days.

Author: Chris Murray (B.A.)
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 290

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Book Description
The definitive guide to the crucial classics of marketing. The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written.

Author: Michael Miller
Publisher: John Wiley & Sons
ISBN: 0470242043
Category : Computers
Languages : en
Pages : 341

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Book Description
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.

Author: Carol Kennedy
Publisher: Random House Business Books
ISBN:
Category : Executives
Languages : en
Pages : 372

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Book Description
A guide to the ideas of leading management thinkers, this text discusses the lives and work of more than 55 gurus, along with penetrating analysis of their ideas and influence on management.

Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Category : Advertising, Political
Languages : en
Pages : 218

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Book Description
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0470598824
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Author: Anne Janzer
Publisher: Cuesta Park Consulting
ISBN: 099962489X
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Author: Sultan Kermally
Publisher: Thorogood Publishing
ISBN: 9781854182388
Category : Marketing
Languages : en
Pages : 156

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Book Description
An informed and incisive... one stop r'sum? of the major 'gurus' who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of each 'guru', places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.